Adrianne de Loia

Twenty-five years in branding and product design sit behind A Wilderness Project. Years spent turning good ideas real, beautifully made things. It’s practical dreaming: knowing how to imagine something special, then knowing exactly how to make it happen.

A Wilderness Project brings that thinking to weddings through paper, keepsakes and scent. Details designed not just for the day, but for what remains after it. Adrianne has creative directed more than a dozen fragrances already brought to market. Here, scent has a more personal job: to bring you back. Light it years later and suddenly, there you are.

Photo Left: Serena & Lily Takeover Show, Stores: Westport and Los Angeles, 2023

Adrianne iin the studio

Oil Glazing 42" x 42"

A Wilderness Project, the name, is a small wink with a serious point, a play on "a wedding project," because that's what a wedding actually is. Wild. Unpredictable. A little bit of wilderness dressed up for one day.

01

02

LIFE IS SHORT.

Life is short. I love what I do, and I want to do it with people I genuinely enjoy. Good work gets better in good company, with people who care, have ideas, laugh easily and are nice to be around. That matters to me. A lot. We’re making beautiful things for happy occasions. We should probably enjoy ourselves.