A Wilderness Project

Skip to Content

Capabilities

Wedding Identity
Invitation Suite
Event Print Materials
Scent
Signature Keepsakes
Wedding Website

About

Adrianne De Loia

About

Adrianne Superpowers
Experience

Contact

+1 917 806 3312

A detail I love from a wedding suite currently in the works.

They met on the subway.

So tucked into all of this beautiful paper is a small cutout vignette, inspired by the circle of the subway line that brought them together. Layered into the suite

A Wilderness Project Scentscaping launches November 1.

The black boxes go out then. Six wedding scents, all formulated for events, all made with the very good stuff, and all subjected to a frankly unreasonable amount of smelling, tweaking, re-smelli

Sketching monograms for my current couple.. whose letter goes first?

Australia: Bride / Groom
Austria: Alphabetical
Canada: Bride / Groom
Denmark: Alphabetical
France: Alphabetical
Germany: Alphabetical
Italy: Alphabetical
Netherlands: Alphabetical

I had to post this again because I love it too much.

Sorry. Sort of.

A Wilderness Project is launching scentscaping November 1st.

DM me for the black box.

Inside: six scents.
Outside: your call.

Essential — beautiful as is.
Personalized — names + date.
Branded — your monogram, your artwork, your w

A Wilderness Project’s Heritage Scentscaping is launching in a few weeks. We’re so excited.

With over ten years in packaging, branding, and scent design in market, we’re bringing all of that experience into this collection. Made fo

The first round of Scentscaping Discovery Sets has officially been spoken for. Thank you to every wedding planner who requested one. We can’t wait to talk about the scents! I (Adrianne) love them all, naturally.

She’d like her wedding invitations to feel like this.

This image also reminds me...A Wilderness Project is launching Scentscaping for weddings, available this September.

Why? Because scent is the one design detail everyone remembers.

Here&r

Hand painted paper, which I decided to do on a whim with layers on top of layers using heavy tip white sharpies. I love the look and I’ll keep this up. ;)

Calligraphy by @tarajonescalligraphy (more to come), map illustrations by yours truly.

Adrianne De Loia, founder of Lassie Collective, began in user experience, where structure meets behavior. That lens evolved into branding, packaging, and product design, while her roots remain in painting and drawing. Today, it shows up in how she works with people, paper, and scent—thoughtful, tactile, and a little unexpected.