A graduate of USC, Adrianne De Loia is a multidisciplinary designer, painter, and creative director with over twenty years of experience. She lives and works in New York City. Prolific but careful, open but precise, and entirely awake to the world of design. Much of which she ignores.

Her work lives at the intersection of luxury, wellness, and the natural world. Over two decades she has shaped the packaging, product design, and creative direction for some of the most considered brands in the space, including Biography Skincare, Hourglass Cosmetics, and Natuary. Most recently she led the brand creative for the launch of Hara Home. She is the founder of Lassie Collective, a design-led creative studio for luxury, wellness, and conscious living, and co-founder of Biography Skincare, known for its sensorial and story-rich offerings.

What comes out of her studio is based on an intuitive reading of a client and the material. There are no trends in her work. She sees the core of a project and uses those essential elements to create something that is both easy to reproduce and beautiful. Her design philosophy mirrors the slow, deliberate layering of oil painting: emotional, narrative, intentionally built.

That practice has always circled back to the senses. From sculpture to packaging to product, the through line has been tactile, emotional, physical. Scent was the full-circle arrival. She develops story-driven natural fragrances for brands, treating scent as memory made tangible. That work has been featured in Vogue.

A Wilderness Project is where all of it lands. Not just as a creative practice, but as something more personal. About relationships. About love.

"I want to bring scent into the event not only as a memorable aspect you can't put your finger on, but as something you can light years later to follow and remember."

Adrianne lives and works in New York.